Montenegro’s economy shows mixed signals as 2025 progresses, with a slight rise in unemployment to 9.33% in October reflecting some cooling in the labour market. Despite challenges in the industrial and energy sectors, the country’s tourism sector continues to soar, breaking visitor records and driving growth well above pre-pandemic levels. Coastal hotspots like Budva remain at the heart of this tourism boom, attracting travellers from across Europe and beyond.
Tourist arrivals reached a new peak in August 2025 with 244,904 visitors, and the overall 2025 season records strong increases compared to previous years. The influx is supported by strategic government efforts, including innovative debt-for-equity swaps to sustain key tourism projects. With growing diversity in visitor origins and rising fiscal revenues from tourism-related taxes, Montenegro’s sunny coast is positioned as a premier destination in the Adriatic region.
For adventure seekers, Montenegro offers more than just beautiful beaches. Paragliding in Becici, near Budva, provides an unmatched combination of adrenaline and spectacular vistas. Whether you are a beginner or experienced flyer, soaring over the turquoise Adriatic coastline reveals the country’s rugged mountains and crystal-clear waters from a breathtaking perspective. This active holiday experience spotlights Montenegro’s unique blend of nature and adventure tourism, perfectly complementing its thriving coastal resorts.
As Montenegro advances on its path towards EU accession, with ongoing reforms and infrastructure investments, opportunities in tourism and related activities continue to expand. Despite economic headwinds, the strong momentum in tourism and exciting outdoor pursuits like paragliding make Montenegro an increasingly attractive destination for visitors seeking unforgettable experiences in 2025 and beyond.