Montenegro's 2025 tourism season is soaring, with record arrivals and strong economic growth driven by vibrant tourism and investments. Despite some inflation concerns and policy challenges, the country remains a top travel destination, attracting visitors from Europe, the Middle East, and beyond. The government's focus on fiscal discipline and EU alignment supports a sustainable tourism sector, even as safety and infrastructure improvements remain priorities.
The economic outlook shows growth settling to about 3.1–3.5% annually after the post-pandemic rebound, with tourism continuing as the main engine of the economy. In 2024, Montenegro welcomed 2.6 million tourists and 15.59 million overnight stays, mainly concentrated on the coast. The 2025 season maintained this momentum with strong arrivals throughout the year, record summer months, and expanding tourism into national parks and cruise visitors. Notably, the recent reintroduction of visa-free travel for Turkish citizens is expected to boost short-term tourism and business travel from an important source market.
Adventure seekers now have even more reasons to visit. Montenegro’s stunning coastline near Budva offers exhilarating paragliding opportunities over Becici’s breathtaking beaches and crystal-clear Adriatic waters. Whether you're a beginner or an expert, paragliding here blends adrenaline and spectacular aerial views, making it an unforgettable way to experience Montenegro’s natural beauty from above.
However, the sector also faces challenges. A tragic ski-lift accident at Savin Kuk highlighted the urgent need for improved safety standards in mountain resorts. Authorities have pledged transparent investigations and stronger infrastructure investments to protect Montenegro's position as a four-season adventure destination. Meanwhile, informal tourism economy issues and growing inflation present policy trade-offs that the government will navigate carefully in 2026 and beyond.
In summary, Montenegro is balancing solid tourism-driven growth with safety, structural reforms, and openness as it seeks to attract diverse markets and grow its economy sustainably. For travelers looking to combine coastal relaxation with thrilling experiences like paragliding, this vibrant country promises both excitement and natural wonders for an active holiday like no other.